ITSM Crowd – Organisational Change Management

I was involved in an excellent ITSM Crowd chat this morning, with Claire Agutter, Karen Ferris and James Gander on the subject of organisational change management.

I argued that we’re simply expecting too much of our CIOs, who have in the past been more involved with the management of technology in previous roles.  

I flippantly suggested that if we adopt a better marketing approach, similar that used by Apple for their new products, to generate excitement amongst users and IT staff, we would stand a better chance of making change stick.

What do you think?